Narrative driven
A strong storyline or format that audiences enjoy independent of its brand, product or service affiliation.
Branded entertainment is creative marketing produced by brands that value audience connection over impressions. Unlike traditional ads, we entertain, inspire and inform while organically integrating brand at the centre of a narrative.
Development concepts
A strong storyline or format that audiences enjoy independent of its brand, product or service affiliation.
Content is designed to deliver genuine value. Entertainment, education, or inspiration; before any brand message.
Often part of a series or franchise, generating repeat viewership and building loyalty over time.
Adapted to the platform where it lives; YouTube, streaming, or social. Optimised for the nuances of each medium.
Magix exists to enable brands to become storytellers, taking ownership of their media output. We develop, produce and distribute brand funded IP that stands alongside professional media on a global stage.

For project and general enquiries.